JustControl.it

Start by turning your scattered channel metrics into one reliable workspace. In JustControl.it, connect the ad platforms, trackers, and in‑house reports you already use—Facebook Ads, Google Ads, TikTok, MMPs, web analytics, even CSVs or S3. Map fields with point‑and‑click rules, set naming templates for campaigns, and normalize currencies, time zones, and VAT in a single pass. Run a test sync to preview rows, then schedule refreshes by hour or day. If a pull fails or a source schema changes, you’ll get an alert with context so you can fix it fast and rerun only the impacted jobs.

Build performance views that answer day‑to‑day questions without spreadsheets. Drag cards onto a canvas, pick key metrics (spend, clicks, installs, leads, revenue, ROAS, CPA, CTR), and slice by channel, geo, device, or creative. Create calculated KPIs with simple formulas, pivot segments, and switch between daily and cohort logic when analyzing LTV or payback. Compare date ranges, annotate spikes with notes, and pin one‑click filters for stakeholders. Save tailored views—acquisition overview, creative testing board, country drilldown—and share them with permission controls so each team sees only what matters.

Keep numbers trustworthy with built‑in checks. Define reconciliation rules to align IDs across systems, match cost with conversions or revenue from your MMP/CRM, and highlight variances beyond your tolerance. Auto‑fill missing UTM fields using naming rules, deduplicate noisy events, and produce a validation log for every run. When a discrepancy appears, JustControl.it flags the exact dimensions affected, sends a Slack or email notification, and offers suggested fixes based on your mapping history. You can roll back a change, reprocess a subset, or approve an override with a note for audit.

Automate the handoff to planning and reporting. Set conditions—if CAC worsens by 20% day‑over‑day for a key market, notify the owner with a deep link to the filtered view and attach a CSV. Push a normalized feed to a Google Sheet every morning, deliver an API payload to your BI tool on schedule, or email a weekly executive snapshot. Use templates to replicate pipelines for new brands or regions in minutes. Each client runs on isolated infrastructure for performance and data separation, and throttling guards against API limits during peak hours. As your stack evolves, swap sources or add transformations without rewriting reports; your dashboards update automatically with the new schema.